Eugene Patterson

Eugene is the Birmingham based founder of Revibed Drinks, a family founded wellness brand creating zero-sugar sparkling drinks powered by superfoods and daily vitamins. Inspired by his family’s Caribbean hibiscus recipes and his travels through Southeast Asia, Eugene launched Revibed with his father, Ivor, to make everyday wellness more accessible, enjoyable and culturally inclusive. The brand has secured listings with major retailers and partners including Holland & Barrett, Ocado, Sainsbury’s and Virgin Atlantic. In 2026, Eugene and Ivor appeared on BBC One’s Dragons’ Den, where their story, resilience and vision for the business secured the support of Steven Bartlett. Eugene is passionate about entrepreneurship, social mobility and positive representation. He regularly shares his journey with aspiring founders and young people, speaking openly about resilience, retail growth and building a purpose led consumer brand.