Fayhaa Al Malla

I am Fayhaa Al Malla, Vice President of Operations at Smart Mobility International (SMI). Since joining the organization in July 2022, I have been involved in overseeing business operations and coordinating teams across our showroom, service, and administrative functions. My role encompasses operational planning, team management, and coordination across departments. Working closely with senior management, I focus on translating business priorities into practical actions, improving internal processes, and maintaining consistent standards of service. My approach to leadership is rooted in clear communication, accountability, and collaboration. I believe that strong operations begin with people who understand their responsibilities, feel supported in their work, and share a commitment to delivering results. Working within the UAE’s new energy vehicle sector has given me a practical perspective on the demands of an evolving automotive industry. I am committed to supporting our organization