Fiona Dobson

Fiona has worked in the Packaging Industry for 25 years. She has held a variety of roles working for large Brands and Retailers such as J&J and Boots and she has spent the last 15 years at Asda where she currently leads the Packaging & Print Team. She is a member of PackUK's RAM Technical Advisory Committee and the UKPP Industry Expert Group for Optimising Packaging (Goal 1). Fiona is particularly passionate about developing and inspiring the next generation of Packaging Professionals and recently won the 'Mentor In Packaging' Award at the 2026 Women in Packaging Awards.