Fredrik Hermelin

Fredrik Hermelin is the General Manager of the Swedish Business Travel Association (SBTA) and one of the most experienced voices in the Nordic business travel and meetings industry. With more than 30 years in senior roles at KLM, British Airways, American Express Business Travel and CWT, he focuses on Risk Management, Duty of Care, Sustainability and Policy development. His work emphasizes that business travel is not merely a logistical function – it is a strategic asset influencing HR agendas around talent and wellbeing, as well as CFO priorities on cost efficiency and risk management