Fritz Müller

Fritz Müller is Senior Vice President of Growth for EMEA and APAC at Cendyn, the hospitality technology company, where he leads a team of 20 go-to-market professionals. He has led teams across sales, account management, marketing and SDRs in Europe, scaling RateGain’s European organisation from 11 to over 42 people and seeing its Spanish entity named a Great Place to Work in 2025. Earlier, he led teams at HotelPlanner. Fritz began his career in hotel operations in London and is based in Barcelona.