Gabe Skeoch

Gabe Skeoch is CRM & Web Lead at the Scottish FA and has been at the heart of the organisation's digital transformation journey. He spearheaded the organisation's first Official Scotland App and new website ahead of the 2026 FIFA World Cup, transforming how supporters connect with the national game. Gabe has also played a key role in the Scottish FA's wider digital transformation programme, from implementing Halo CRM and the Football Management System to shaping the next generation of supporter engagement. He is focused on using technology, data and insight to deliver more personalised experiences and build towards a Single Fan View and future Customer Data Platform, creating a more connected digital future for Scotland supporters.