Gary Landa

Gary Landa is Head of Strategy at Digital Boutique, an AI-first commerce organisation working with global tier-one brands to grow and transform their retail channels. With more than a decade of experience in sports retail, Gary has worked at the intersection of commerce strategy, technology and customer experience, helping organisations turn complex digital challenges into commercial growth. He has led long-term ecommerce programmes across sport and retail, including work with Leicester City Football Club, Heineken, Swiss Re, Boots, Rodial and Antler, where Digital Boutique helped deliver significant gains in sales, conversion and average order value.