Geoffrey Gualano

Geoff Gualano is Head of Go-To-Market at A2X, the gold standard in ecommerce accounting automation. Before A2X, he was Head of Product Marketing at Xero, joining through its acquisition of Hubdoc, where he led marketing. He has spent over a decade marketing to, and alongside, accounting professionals, and has seen firsthand which advice compounds and which wastes a firm's time and money. Geoff also runs the marketing for his wife's professional services practice, so he applies everything he preaches with his own money on the line.