George Boot

George is the CMO of Arizore and a growth operator whose career spans sales, fintech, demand generation, and emerging financial infrastructure. Starting out selling credit cards over the phone in London before eventually relocating to the Gold Coast, his career has been defined by diving into complex, unfamiliar industries, from gold, mining, and blockchain to real-world assets and figuring out how to scale them. Beyond his executive role, he is the co-founder of Demand Gen London, a podcast host, and a passionate student of business growth, capital markets, and how technology reshapes traditional industries. He joins us today with a focus on being an enthusiast rather than an expert, sharing real-world insights on GTM strategy, building without a blueprint, and what it takes to operate as a first-time CMO.