George Cudmore

Cudmore is director of digital content at ITN Productions, where he leads digital strategy and audience growth. Since joining the company, he has built an expanding digital portfolio spanning news, factual, archive, entertainment and specialist content, helping establish new approaches to commissioning, distribution, audience development and commercial growth. His work focuses on building sustainable digital audiences, creating new revenue opportunities and connecting ITN Productions’ content with viewers across YouTube, social media and emerging video and audio platforms. Cudmore joined ITN from Zoo 55, ITV Studios’ digital business, where he was digital channels director. In that role, he set the strategic and commercial direction of the social video division, overseeing audience growth and monetisation across more than 160 owned-and-operated channels, as well as ITV’s YouTube partnership strategy across the UK network.