George Michie

As Brand Ambassador for The Macallan in London, George combines his passion for public speaking and premium Scotch Whisky. Following a career in acting, George gained WSET Level 3 in Wines and Spirits. With a focus on luxury brands and their activations, he has a long-held love for whisky. Previously, as General Manager at Soho Whisky Club, a leading private members’ club, George delivered over 250 brand engagements whilst overseeing more than 2400 private tastings.