Georgia Cook

Georgia Cook leads AI Enablement and Digital Analytics initiatives at Boots, helping shape how one of the UK's largest health and beauty retailers uses data and AI to drive growth, improve customer experiences and build future capability. With experience spanning ecommerce, analytics, experimentation and AI transformation, she focuses on turning emerging technology into measurable business outcomes. Georgia is passionate about creating a data-driven culture, scaling AI adoption responsibly and helping people across the organisation develop the skills needed to thrive in an increasingly AI-powered world.