Ger Wright

Ger Wright is a transformational executive leader with nearly 25 years of experience scaling some of the world’s most iconic brands. Currently serving as VP of Sales, EMEA at New Balance, she scales global momentum and leads strategic growth across the region. Across her distinguished career, including 14 years in senior leadership role at Nike and a tenure as Managing Director of Sport at Frasers Group, Ger has specialised in complex enterprise transformations and consumer-centric marketplace strategies. Her leadership blends bold vision with practical execution, consistently building high performing teams and cultures that challenge the status quo. A trusted advisor to CEOs and boards, Ger is valued for crisp thinking, accountability, and tangible impact. Her leadership philosophy centres on collaboration, curiosity, and continuous learning, driving sustainable growth while developing the next generation of leaders. Beyond corporate achievement, Ger is a dedicated advocate for the in