B2DB — Who said what, where, and when

Gerta Salillari

Strategic AI Transformation Practice Lead, Softwire

Gerta is Data Science Principal and Strategic AI Transformation Practice Lead at Softwire. With a decade of experience designing and delivering data-driven systems across financial services, venture capital, and enterprise technology, she specialises in applying AI in high-stakes, regulated environments. Her work focuses on translating data and AI capabilities into commercially viable, scalable solutions. Gerta works closely with senior stakeholders to shape AI strategy, de-risk adoption, and turn emerging technologies into measurable business outcomes.

Events Gerta Salillari has spoken at