Giacomo Ladas

Communications and media professional with expertise in crafting compelling stories, building strong media relationships, and turning complex data into clear, engaging content. As the spokesperson for Rentals.ca and its subsidiary brands, I manage media inquiries, including television and radio interviews, ensuring our messaging aligns with company values. What makes renters choose one building over another, and what makes them stay? With more rental options available and rents softening, owners and operators are under pressure to attract residents, reduce turnover and protect their bottom line. This panel explores what drives renter decisions, how older buildings can compete with new supply, and where owners should invest to improve leasing and retention. From renter psychology and changing expectations to AI, technology and operational strategies, industry experts will share what’s working, what’s not and how owners can stay competitive in today’s rental market.