Gloria Guevara

Gloria Guevara is a globally recognized leader in travel and tourism, with an outstanding career spanning both the public and private sectors at the international level. In September 2025, she was appointed Interim President and CEO of the World Travel & Tourism Council (WTTC), where she led the organization of the Global Summit 2025 in Rome, the industry´s largest annual global event, bringing together business leaders, heads of states, and international organizations. Earlier in 2025, she was one of the leading candidates for Secretary-General of UN Tourism, reflecting her international prestige and her commitment to strengthening international cooperation, promoting sustainable development, and positioning tourism as a driver of economic and social growth. From 2021 to July 2024, Gloria Guevara served as Chief Special Advisor to the Minister at the Ministry of Tourism of Saudi Arabia, supporting the Kingdom´s remarkable transformation under the Vision 2030 and the development of