Grace Charge

Levering the strength of the URW’s assets, media inventory, data and event spaces, Grace heads up a team that connects brands and consumers through innovative and engaging consumer experiences and partnerships. Delivering major brands to Westfield centres in the form of short and long-term brand partnerships, experiential activations, event sponsorships and creative solutions. Grace has worked with global brands including Disney, Amex, Samsung, Netflix, Dior and L’Oreal. She leads the global team working with event and communication agency experts to define strategies and drive multi-territory partnerships.