Graham Haigh

Graham Haigh is COO Zoo 55, the digital label dedicated to evolving and expanding ITV Studios’ digital business, established in January 2025. It aims to take ITV Studios’ brands and 100,000 hour catalogue onto new platforms and in front of new audiences, managing 180+ owned and operated channels in the social space, 20 FAST channels on 300+ feeds globally, as well as the business’ broader immersive gaming activity. Graham was formerly EVP, Digital, Global Partnerships, leading the business’ global Direct to Consumer and digital content strategies upon which Zoo 55 was based. With over 15 years of experience in the TV sector, prior to joining ITV Studios Graham was Director, Commercial Development at Disney where he created an optimised EMEA sales strategy and was responsible for negotiating regional sales activity with key clients such as Amazon, Netflix, Sky and HBO. Before this he held the role of Director, Branded Services and Digital Distribution, EMEA for eight years, working acro