Gregg Renfrew

Gregg Renfrew is a visionary entrepreneur building a purpose-driven ecosystem of beauty brands designed to power women and change entire industries in the process. She founded Beautycounter in 2011 — the commercial and cultural spark that ignited the clean beauty movement — building it into a category-defining leader before its landmark $1 billion acquisition by The Carlyle Group in 2021. Today, that legacy carries forward through Counter, which sets the definitive standard for clean beauty, and beecee, launched September 2026 to power the next generation of women to take beauty back. As the first clean beauty CEO to testify before Congress, and after mobilizing tens of thousands of women over more than a decade, Gregg has permanently reshaped beauty industry standards and regulations — proving that profit and purpose can powerfully coexist. Across both brands, she continues to build on one conviction: when women understand their power, they can change everything around them.