Hannah Pearson

Hannah Pearson is the Regional Director APAC for the Adventure Travel Trade Association (ATTA), based in Malaysia. Over the past 14 years, Hannah has crisscrossed the region and gained a deep, first-hand insight into the developing trends and potential of adventure travel in APAC. At the ATTA, she partners with adventure travel stakeholders to develop the industry across the APAC region through trade and consumer activation, education and adventure events. Hannah has been featured on BBC World News, Bloomberg, the Guardian, Skift, TTG Asia and Travel Weekly Asia, amongst others.