B2DB — Who said what, where, and when

Harriet McDonald

Head of Commercial Partnerships, Transport For London

Harriet is a commercial partnerships leader with a deep love for London. TfL is recognised around the world and woven into the fabric of everyday life across the capital. The highlight of her career has been building TfL's partnerships business from the ground up, transforming it into an award-winning commercial rights holder that generates more than £20 million annually. TFL’s work places brands at the heart of London life while delivering meaningful revenue. Along the way, she has helped create some of the city's most recognisable commercial moments. From painting the town red with the Santander Cycles hire scheme and reshaping the skyline with the London Cable Car, to renaming Tube stations and creating cultural moments around figures such as Gareth Southgate and Picardilly Circus. Harriet thrives where creativity, commerce and impact meet, bringing together unexpected partners, reimagining everyday spaces and creating experiences that capture the public imagination. Her career has

Events Harriet McDonald has spoken at