B2DB — Who said what, where, and when

Hayley Chapman

The Synergist

Hayley Chapman is listed as The Synergist. Hayley spoke at ISPOR Europe 2026 in November 2026 (speaker, “Informing Healthcare Investment Through a Patient-Centered Lens”).

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About

Hayley Chapman is a healthcare leader with over 25 years of experience advancing patient-centered approaches across the life sciences ecosystem. She is Executive Director – Operations at Patient Focused Medicines Development (PFMD), a global nonprofit driving the integration of the patient voice across the product development lifecycle and healthcare systems. She is recognized as a thought leader in patient engagement and patient experience data, and in demonstrating their strategic value for healthcare decision-making. For the past three years, Hayley has led the global, multistakeholder Investment, Sustainability, and Impact project, the first initiative to strategically connect patients, industry, and investors to embed patient engagement into healthcare investment decisions, thereby supporting improved patient, economic, and societal outcomes. She has shared these insights at conferences in the US, EU, and Asia Pacific, and will participate in the first-ever panel on Patient Engage

Sessions at 1 conference

ISPOR Europe 2026 8 November 2026 – 11 November 2026