Hayley Phipps

A B2B marketing leader who has committed my entire career to B2B. I cut my teeth agency-side at Ogilvy and now client-side in the European Mobile Brand Marketing Team at Samsung, where I now help shape B2B marketing that is as sharp as it is human. I’m drawn to the space where strategy, psychology and storytelling meet, to create work that doesn’t just land, it lingers. I have a soft spot for smart thinking with a little edge, always with a point of view. With an agency-trained eye, a client-side mindset, a healthy dislike for bland B2B, and a love for colour-coding and spreadsheets, I try to keep one eye on the commercial goal and a finger on the beating pulse of real B2B buyers.