Heather Tuason

Heather Tuason brings more than 30 years of financial services experience spanning small business banking, investment banking, corporate treasury, and fintech. She founded Arena in 2019 to solve the financial management gap she saw across small businesses — offering fractional CFO and accounting services while partnering directly with bank and credit union bankers and underwriting teams. Heather identified early on that roughly 90% of small businesses don’t have a financial forecast, often because the competency to build one is missing internally, even though banks expect one for credit applications; Arena was built to be the bridge — the financial guidance small business owners expect their banker to provide, but that banks generally don’t. Arena was named to the 2025 Inc. 5000 list at #409 fastest growing companies in the United States. Before Arena, Heather spent nearly five years at Capital One as Senior Vice President and Head of National Small Business, where she built and led th