Helen Howells

Helen is the Co-founder and Joint Managing Director of Hoho Entertainment, an independent children’s IP company that develops, produces and distributes high-quality, pro-social kids' brands across multiple media platforms worldwide. A multi-skilled entertainment and brand expert with 25+ years in kids' content, animation, and brand management, Helen specializes in creative strategy, content development, production, commissioning, financing, digital strategy, marketing, and global distribution. She also has extensive knowledge of content rights, consumer products, and direct-to-consumer retail. In 2021, Helen spearheaded Hoho’s digital transformation, bringing its YouTube business in-house and launching six multilingual channels under the YouTube Partner Programme. She also established the company’s e-commerce platform to meet growing fan demand. Beyond her commercial leadership, Helen executive produces all Hoho’s in-house projects, including Toad & Friends (Warner Bros Discovery),