Helene Trontz

Helene Trontz is a Principal in AI Strategy and Innovation at Credera, an Omnicom company, where she helps large marketing organizations redesign how their work actually gets made. She also leads Credera's Media and Entertainment practice. She started out in television marketing, moved into fashion at Jones Apparel Group and then Ralph Lauren, and has spent most of her career since on direct-to-consumer and operating model design for brands in retail, beauty, automotive, financial services, telecommunications and entertainment. She currently leads product for the agentic operating model Omnicom and Adobe are building together. Her background spans strategy, commerce, marketing technology and change management, which is why she cares as much about whether people actually use a model as whether it looks right on paper. Helene holds a B.S. in television, radio and communications from Ithaca College, lives on Long Island, and is known for quoting the right movie line at the right moment.