Ico Hernandez

Ico Hernandez is a Creative Director at Bulletproof, with over a decade of experience partnering with global companies, including Diageo, to shape and evolve some of the world’s most recognised brands. His work spans from building brands from the ground up to strengthening the distinctiveness and iconicity of global portfolios. Originally from Brazil and now based in the UK, Ico brings a global perspective to his work, drawing on a deep appreciation for culture, craft, and design. His approach combines strategic thinking with creative storytelling, translating brand heritage into impactful, contemporary experiences.