Iva Kutle Skrlec

Iva Kutle Škrlec is Strategy Director at Skift Advisory, bringing 20+ years of experience across travel, hospitality, technology and business strategy. Previously, she held senior roles at Google, leading travel and tourism partnerships across MENA, and Hilton, where she led destination marketing across the Middle East and Africa. She has worked with global brands, tourism boards and destination organisations to drive growth, strengthen destination competitiveness and translate data into commercial impact.