James Gammage

Session Title Beauty Without a Rulebook Session Description Discover how Made by Mitchell evolved from a disruptive digital-first beauty brand into a global retail success story. This keynote explores how community, creativity, social commerce and an instinctive understanding of modern consumers have challenged traditional industry models. Attendees will gain an honest, behind-the-scenes perspective on scaling at speed, creating cultural relevance and turning an engaged online audience into lasting commercial growth. About James Gammage James Gammage leads commercial growth at Made by Mitchell, helping take the brand from social-first disruptor to global retail success. He works across retail partnerships, international expansion and commercial strategy, while helping protect the creativity and community that make the brand unique.