James Lever

James Lever is a Principal Director at DataArt. He works with travel, loyalty and hospitality businesses on the two problems the industry finds hardest right now: modernising legacy platforms, and turning AI interest into working delivery. His recent work covers AI-enabled software delivery, automation of supplier and booking operations, and helping clients build the data and integration “AI spine” that agentic travel will need. He is the author of The Strategic Manager’s Playbook and The AI Shaped Business. He argues that travel tech’s investment gap will close faster through practical collaboration between operators, vendors and builders than through any single platform bet.