B2DB — Who said what, where, and when

James Noble

Founder & CEO, MyFirst

James Noble is listed as Founder & CEO, MyFirst. James is scheduled to speak at The Entrepreneur Festival 2027 on 17 June 2027.

Compiled from published conference agendas; not yet confirmed by James. Is this you? Claim this profile.

About

After struggling to find a good insurance deal for his first car while caddying full time, James Noble, 32, launched this brokerage in 2016 to help other young drivers to get the best policy. Initially he raised £10,000 from golfers at the Surrey club where he was working as a caddy. Lewis Morgan, the co-founder of Gymshark, bought a 15 per cent stake in May 2025, buying out existing investors in a seven-figure deal. Sales, which represent gross written premiums, will reach £60m in 2026 and they business is targeting £100m in sales in 2027.

Upcoming

The Entrepreneur Festival 2027 15 June 2027 – 17 June 2027

Spoke alongside

People who have shared a session with James at events on B2DB.