Jamie-Lee Abtar

Jamie-Lee Abtar is a travel marketer, brand strategist, author, speaker and community builder with more than 15 years' experience working across the travel and tourism industry. Her career spans tour operators, destinations, tourism organisations, agency and community-led organisations, giving her a broad perspective on how the industry operates and how travel brands can build relevance, connect with audiences and grow. Her experience includes working with organisations and brands including Intrepid Travel, Not in the Guidebooks, the Caribbean Tourism Organization and Women in Travel CIC. Today, Jamie-Lee is Brand & Strategy Director at Mirabelle Communications, where she works as part of the senior team developing brand and marketing strategies for tourism, destination and consumer clients across international markets. Mirabelle is an integrated marketing agency with more than 30 years' experience partnering with global brands and tourism organisations. Its work brings together st