Jamil Ali

I help brands and agencies improve and scale affiliate, partnership and performance demand generation programmes. From audits and strategy, through to partner recruitment, programme launch, B2B demand generation and fractional leadership. I provide senior independent support focused on measurable commercial growth. With more than 13 years of experience across affiliate marketing, partnerships and performance lead generation, I have led complex programmes spanning consumer technology, financial services, healthcare, travel and regulated B2B and B2C markets. Previously Head of Affiliates at KINESSO, I have advised senior client stakeholders, led specialist teams and developed acquisition strategies across multiple markets, platforms and partner models. My experience includes programme strategy, commercial modelling, partner recruitment, lead-generation design, network and platform selection, migrations, operating models and fractional channel leadership. Through Partnerhance, I work with