Jay Bennett

Bennett is an Emmy-winning producer, creative director and senior media strategy executive with more than 20 years’ experience building global entertainment franchises. He has partnered with Netflix, Disney, CBC, BBC, The CW, Kimberly-Clark and Walmart to extend IP and build audiences and engagement spaces across television, film, digital, games and live events. Known for uniting story, technology and audience engagement, Bennett has pioneered initiatives in formats as diverse as digital shorts, Roblox, branded content, motion-capture animation and early AI experimentation. Career highlights include The Fallen: ARG – the first digital project to win a Primetime Interactive Emmy; Backpackers – the first digital-to-primetime US series transition; the global branded entertainment hit Carmilla; and the genre-defining Roblox scripted series Twilight Daycare: The Series.