Jay Blumenfield

Blumenfield leads Jay & Tony Studios (JTS), one of the most active independent vertical microdrama studios operating today. A veteran of legacy television with more than 20 years’ experience producing for major US networks and cable brands, Blumenfield pivoted into vertical microdrama nearly three years ago – making him one of the earliest established producers from traditional Hollywood to plant a flag in the space. Under his leadership, JTS has produced multiple chart-topping global hits and built deep partnerships with every major platform in the category. JTS operates a multi-hub production model spanning North America, Latin America and Europe, with an infrastructure built for scale, speed and international coproduction. Blumenfield has also been a leading industry advocate for the format, helping champion the first dedicated public funding initiative for vertical microdrama in the US. He co-hosts Vertically Challenged, the leading podcast covering the vertical microdrama indu