Jennie Baernreuther

Jennie Baernreuther is the founder and director of BAERN Consulting, specialising in strategic consulting for the global drinks industry. With over 20 years of commercial leadership experience, Jennie combines extensive industry knowledge with a proven track record in driving growth and profitability for both founder-led independents and multinational corporations. Prior to establishing BAERN, Jennie spent 17 years at Speciality Drinks within The Whisky Exchange group, where she played a pivotal role in its evolution into a leading global route-to-market, later facilitating its integration into Pernod Ricard. Most recently, she served as Managing Director at The Glenturret, where she secured essential funding, enhanced profitability, and developed a robust global distribution strategy. Armed with an MBA, Jennie excels in balancing financial rigor with strategic creativity, focusing on luxury and super-premium brand positioning, unlocking new markets, and building high-performing commer