Jenovar Xavier

Jenovar Xavier is a Digital Analytics and Data Strategy professional with expertise in web analytics, data governance, digital measurement, and enterprise data solutions. Currently serving as Digital Analytics Manager for Global Web Tracking & Technology at JLR, he Jenovar leads digital data collection and analytics capabilities across more than 580 top level web domains spanning 110+ markets across the globe, ensuring accurate, scalable, and actionable data that supports strategic business decision-making.. Throughout his journey at JLR, he has played a key role in shaping the organisation's global analytics framework, driving tracking governance, data quality, reporting, customer journey measurement, and digital measurement strategies across multiple brands and markets. He has led initiatives including first-party and server-side tracking, analytics platform migrations, forecasting capabilities, and predictive analytics solutions. His work spans web analytics, marketing performan