B2DB — Who said what, where, and when

Jeremy Meal

Delivery Director - Fares and Smart Ticketing Projects, Independent Fares & Smart Ticketing Advisor

Jeremy has extensive leadership experience implementing fares and smart ticketing systems, balancing the needs of improving passengers' experiences, with commercial and social objectives of Operators and Government/Local Authorities. In the early 1980s he delivered one of the earliest successful multi-modal electronic ticketing systems in the UK through integration of buses with the new Metro in Tyne and Wear whilst post bus-deregulation leading Busways' fares team and the annual revenue budgeting process that was characterised by further innovative electronic ticketing (Faresaver local passes to cash-starve the competitor). Joining MVA in 1990 (which became part of SYSTRA later that decade), Jeremy helped to deliver the world class TransitLink Farecard by 1992 and through the associated integration and re-deployment of buses in 14 phases saw the MRT patronage soar from 375,000 a day to over 1 million within 18 months with very little or no adverse impact of fares on passengers. Betwee

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