Joanna Crown

Jo is Director of Data & AI at Moonpig, where she leads the teams shaping how data and AI power personal customer experiences and sustainable commercial growth. She believes great data leadership is about making smart bets - investing in scalable foundations, adopting technology with purpose, and enabling teams to solve meaningful customer and business problems. Her experience spans VC-backed startups from Series A through to scale-up, alongside established technology businesses. Having advised early-stage founders and now leading a mature data organisation at Moonpig, she brings a rare perspective on how data capability evolves - from building the first foundations to scaling platforms, data products and AI responsibly for millions of customers. With a background in applied mathematics and computer science from Oxford University, Jo combines technical depth with product-led leadership. Her career has taken her across government, defence, insurance, education and utilities, shaping