Joe Herbert

"Joe Herbert is a Principal Solution Architect and the technical lead for the launch of Maia, Matillion’s agentic AI data engineer. He currently directs the Maia Lighthouse Programme, a twelve-week engagement that embeds agentic AI into the data workflows of strategic enterprises. Joe works personally with organizations like Merck, EDF, Sophos, and Balfour Beatty to transform legacy infrastructure, sharing real-world insights on cutting build times and retiring thousands of outdated pipelines. Known for his "unvarnished" perspective on AI adoption, Joe bridges the gap between machine-scale demand and human-scale delivery. His expertise covers the economics of AI, the importance of metadata-grounded agents, and the critical role of context—specifically, encoding business rules and standards to ensure AI outcomes over simple demos."