Joe Pettigrew

Joel Pettigrew is the Group Chief Commercial Officer at L+R Group (London & Regional Properties), one of Europe’s largest privately held real estate and leisure investment firms. Joel oversees global commercial strategy, revenue management, brand positioning, and digital strategy across the firm’s multi-billion-pound international property and hotel portfolio. With deep expertise in asset-backed operating businesses and corporate growth, he leads initiatives to optimize operational performance across prime office, residential, and luxury hospitality platforms. Joel works closely with executive leadership to implement data-driven marketing, digital transformation, and advanced customer acquisition frameworks. His strategic direction is key to maximizing portfolio value, enhancing occupant and guest experiences, and future-proofing landmark real estate assets through the integration of sophisticated PropTech solutions and sustainable commercial practices globally.