John Lilly

John Lilly is Director of Financial Services Industry (FSI) for UK&I & SA at Adobe, helping banks modernise the digital experiences they offer customers and colleagues. He brings genuine banking operations experience with nearly two decades advising banks and regulated organisations on digital transformation. Joining Adobe in 2023, John has helped banks shape their future digital experiences whilst navigating the advent of AI, growing Adobe’s financial services practice to be one of the leading customer experience providers to the sector. Prior to Adobe he led major outsourcing operations for global banks within BT’s Global division, eventually heading up their international sales. Offering a rounded perspective on the organisational impact of changing customer engagement trends and technology, he and Adobe are passionate about helping the industry best serve their customers through trusted solutions that form the very heart of the relationships banks hold with their clients.