John McVay

McVay joined AIMICI, the UK-based responsible AI adoption platform offering industry-standard AI training and reporting, earlier this year. AIMICI aims to help creative businesses navigate AI requirements by setting a clear standard for AI training certification and AI transparency. McVay previously spent nearly 25 years as CEO of Pact, the UK screen sector trade body for independent production and distribution companies in film, TV, animation, children’s and digital production. He stepped down earlier this year. Under McVay’s leadership, Pact secured landmark victories for the sector, most notably the Terms of Trade under the Communications Act 2003, which allowed independent producers to retain their intellectual property for the first time, a change widely documented as transforming the sector into a major contributor to the UK economy. A trusted voice in government and international policy, McVay sits on the Creative Industries Council and has served on the boards of the British Fi