John Speers

Chief Tourism Strategist with 25+ years’ global experience working directly with seven governments and clients including Saudi Tourism Authority, One&Only, Japan Tourism, ANA, Caribbean Tourism Organisation and Tourism Australia. A Certified Practicing Marketer who sustainably drives high-value visitation and spend to destinations all around the world. Sitting on tourism boards and working with airlines, hotels and destinations, John combines analytical rigour with deep experience and insight to simplify and turn precision data and Destination Growth Intelligence into commercially effective media and creative solutions, winning over 70 marketing effectiveness awards, and the only person in the world to win three Effies for travel.