Jonatan Ehn

Jonatan Ehn is the Chief Commercial Officer at Swedish clothing brand Asket, heading up the company’s e-commerce, retail and marketing teams. After having spent 5 years at The Boston Consulting Group, supporting global fashion brands on topics such as digital transformation and data-driven growth, Jonatan joined Asket in 2022, to take on the stimulating challenge of driving responsible and profitable growth at a highly purpose led company.