Jonathan Gaunt

Jonathan Gaunt believes every business problem is a maths problem in disguise. Strip away the complexity, measure what matters, and the path forward gets obvious. He tests that belief daily across two businesses. FD Works is his lab: a finance firm giving ambitious UK small businesses the calibre of financial thinking that big companies take for granted. Socket is the amplifier, scaling what he learns there to thousands of accounting and bookkeeping practices. He's done the scale-up journey before. He co-founded Xavier Analytics, winner of a Xero App Award in 2020, which was acquired by Dext. Socket took the same award in 2025, making him a two-time winner.