Jordan Schwarzenberger

Schwarzenberger is co-founder of Arcade, the management company for Europe’s biggest creators, the Sidemen, who have more than 244 million cross-channel followers. Together, they have founded three consumer brands: fried chicken restaurant Sides, premium alcohol brand XIX Vodka and membership club Side+, alongside a US$20m VC fund, Upside. They have also sold out Wembley Stadium in three hours and launched Inside, a number-three globally rated reality series on Netflix. Previously, Schwarzenberger was a creative at Vice and LADbible before becoming the first chief creative officer at YMU Group, formerly James Grant, Europe’s largest talent management company. There, he led creative strategy for the group with clients including Ant & Dec and Take That, and signed talent including Amelia Dimoldenberg and Munya Chawawa. Separately, Schwarzenberger is the host of YouTube creator economy show Think Like a Creator, co-author of bestselling Substack Community Service with Grace Andrews, w