Josef Ekman

Josef Ekman, CEO of Fjaryl, a frontline MedTech innovation house spun out of McKinsey & Company, will share a practical perspective on how to create product-market fit across the full digiphysical experience, combining physical product, digital interaction, workflow and user needs into one coherent offering. Drawing on examples from surgical robotics, diagnostics and advanced therapies, the session will explore how this can reduce adoption friction, accelerate development and improve commercial impact.