Jules Leitao

Jules Leitao is a customer experience and growth strategist who helps organisations use AI to create measurable commercial value. With 25+ years’ experience, she co-founded a digital agency that was acquired by Ogilvy/WPP and has led consulting engagements across Asia-Pacific. Today, Jules is co-founder and CEO of The Igniter Group, the company behind EPIC Igniter and EPIC GO. Through EPIC Igniter, Jules works with enterprise and government leaders to rethink how their organisations create value in an AI-driven world, combining growth strategy, customer insight and commercial thinking to identify where AI can unlock new revenue, efficiency and better experiences. EPIC GO provides the capacity to execute and scale through AI agents, specialist people and hybrid teams, underpinned by the right technology, governance and security. Across both, Jules focuses on ensuring AI solves the right business problems, delivers measurable returns and creates sustainable competitive advantage.