Julie Cheetham

Julie Cheetham is the Chief Executive Officer of Travalyst, the global not-for-profit coalition founded by Prince Harry, Duke of Sussex, working to change the way the world travels - for good. With 25 years of experience across sustainability, hospitality, technology, conservation, and finance, she leads a $3 trillion coalition advancing credible sustainability data and industry alignment. Julie previously served as Travalyst’s COO and is Chair of The Long Run, the world’s leading organisation for nature-based tourism. She co-founded Weeva, the award-winning sustainability-management platform, and has held senior transformation roles at National Australia Bank, Oppenheimer Generations and Distell. She speaks globally on climate, nature, and regenerative tourism.